If you haven’t been following the fast-emerging discourse around “organizational storytelling,” allow me to help you get caught up. Here’s the idea: More and more organizational practitioners are recognizing the power of story to create culture; speed learning and change; archive knowledge; establish brand; and build shared meaning. (Gosh, there’s so much more to...
Last week, I made the pilgrimage to Jonesborough, Tennessee. This postcard-perfect town boasts unbelievable views of the Smoky Mountains, but is famous around the world for another reason: it is the home of the International Storytelling Center. Every October, more than 10,000 storytellers and story lovers from all over the world descend on Jonesborough...
Our story begins with a classroom and an overhead transparency projector. In its nascent years, corporate training was filled with the promise of alignment and change as employees were removed from the shop floor, herded into the conference room, and encouraged to scribble notes while a subject matter expert delivered information that had been...
