Custom Design

Does Your Pharma Sales Model Need a Booster Shot?

The pharmaceutical marketplace is evolving in fundamental ways – perhaps at a pace more rapid than any other B2B industry. In our work with some of the world’s largest pharmaceutical companies, we’re seeing the transformation first hand. What’s changing? Business models, decision-makers, reimbursement models, access to information, buyer profiles… the list is long. So long,…

How does the optional PeopleSIM™ Supportive Selling simulation extend the learning beyond the classroom?

Using the PeopleSIMTM platform, our team of engineers has endeavored to create a sales experience that feels so real that your sales people will swear that they are interacting with a live customer via web conference technology. Imagine giving your learners the opportunity to hone their sales skills anytime, anywhere through simulation technology perfected through…

Why do Blueline Blueprint™ Learning Visual-based experiences drive such high levels of retention and application?

When teams of learners explore, discuss, and even argue about critical concepts, without even knowing it they are building powerful memories. By using a Blueline BlueprintTM Learning Visual-based experience, we are able to “lock-in” those memories through stories and metaphorical images. Did you miss the previous questions? Check them now! How does Supportive Selling relate…

Learning Visuals Explained

Rich in visual metaphors and data, Blueline’s Blueprint™ learning visuals are a catalyst for in-depth discussion and analysis. Imagine a room full of teams of four or five learners each. At the center of every team is a table-sized Blueline Blueprint learning visual – a dramatic graphic that quickly engages the table team’s multiple learning…

Are you gaining customers or losing ground?

What do you get when you combine world-class sales behaviors with breakthrough learning technologies? An experience that revolutionizes the way sales professionals achieve success. Has your sales model evolved with the market? If not, you’re losing ground. Introducing Supportive Selling, an innovative, classroom-based training experience that uses iPad-based simulation technology and interactive visuals to equip…

How are you going to help a new generation of sales professionals to succeed?

Dale Olsen’s latest book explores the practices that differentiate today’s top sales professionals. But acquiring knowledge of these breakthrough techniques is just the beginning. How are you going to quickly and effectively build the skills needed to consistently apply these practices? Click to determine whether your organization is ready to embrace this new sales model,…

Want to make your training more powerful? Add a Blueline Blueprint ™ Learning Visual.

What makes this particular approach so powerful? Intellectually, it appeals to the visual, auditory and kinesthetic learner. Behaviorally, it creates high levels of engagement and interaction. Intuitively, the metaphor often used in the learning visual provides a “big picture” that draws all the content together in a meaningful way. But that is not the whole…

Does Your Training Help People Fail? We call it Failing Forward.

No one likes to fail, but everyone should. Research shows learners remember better and for far longer when they don’t immediately get the correct answer, in other words — when they fail first. “Failing” creates a stronger emotional response to the material causing more retention. Blueline has 4 guidelines to follow to help you design…

Sometimes Training Isn’t the Answer (Part 2)

You’ll recall that in my last post I shared the thought process that we go through when helping clients to determine the root cause of their challenge and therefore the most impactful solution. In this scenario, our pharmaceutical client needed to jumpstart the use of a new product planning process that they had recently updated…