The Power of the Learning Visual

It doesn’t matter if you call it a Work Mat, Discovery Map, Learning Map or, as we do, a Learning Blueprint. I’m constantly in awe of the power of this medium to change attitudes and pass on knowledge. The solutions we develop utilizing learning visuals consistently garner comments such as “This is the best training experience I have ever had,” but more importantly show significantly enhanced learning retention and use.

So what makes this particular approach so powerful? Intellectually, it appeals to the visual, auditory and kinesthetic learner. Behaviorally, it creates high levels of engagement and interaction. Intuitively, the metaphor often used in the learning visual provides a “big picture” that draws all the content together in a meaningful way.

While these are certainly considerations when choosing to recommend a Learning Blueprint for our client, there is a fundamental reason for its impact: a well designed learning visual taps into the power of stories.

Stories are one of the oldest, and certainly one of the most basic ways that we learn. For most of human existence the primary way of passing on hard-earned lessons was through story telling. If it can be said there is a primal way we are hard-wired to learn, it would be through the power of stories.

What makes the learning visual a particularly powerful story medium is that the learner becomes a part of the story. Of course, a story line is often built into visual and experience, but the real power is that learners become both the storytellers and players in the story. Good design begets an experience in which each table builds its own story and each person has a role in that story. This taps into our natural inclination to internalize and remember stories. Retention and impact grow, because the story becomes personal, it becomes my story for each learner.

  2 comments for “The Power of the Learning Visual

  1. May 7, 2010 at 8:16 am

    Nice article. I agree that the Learning Blueprint can be a powerful and engaging tool. As you mention, it’s extremely important to make the learning that ends up being personal to each learner. Not easy, but Oh, so worth it!

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