Tag Archive for sales & marketing training

Does Your Pharma Sales Model Need a Booster Shot?

The pharmaceutical marketplace is evolving in fundamental ways – perhaps at a pace more rapid than any other B2B industry. In our work with some of the world’s largest pharmaceutical companies, we’re seeing the transformation first hand. What’s changing? Business models, decision-makers, reimbursement models, access to information, buyer profiles… the list is long. So long,…

What do you do when your sales model no longer works?

Your marketplace is changing in fundamental ways. Your customer’s business model has changed.  The decision makers have changed.  Not surprisingly, the sales model that you and your competitors have relied on for decades is no longer delivering the results you need.  You aren’t sure that you even need a sales force anymore.  But there are…