Monthly Archives: January 2015

What is the “Soul” of your Business?

As part of a potential organizational change project, I recently read a book called All Customers Are Irrational by Bill Cusick. One of many things that he said that really stuck with me was that companies need to articulate their soul. So I started to make a conscious effort to ask our customers and associates…

Does your Mom know what you do for a living?

In my case, up until about 3 months ago, the answer was “no.” Not for lack of interest, effort or intellect, had you asked my Mom about Blueline, she would have said something like “I think that they make games, you know like flight simulators for big companies.” How do you sum up nearly 13…