Yes we had big dreams when we founded Blueline. But we never imagined the success and the many accolades that we have enjoyed in our first decade. Blueline’s award-winning training solutions have been recognized by ASTD, Brandon Hall and Bersin’s Learning Leaders. Thank you to all of our clients for believing in our vision and for trusting us with the “tough” projects — the projects that weren’t simply about building a training program but were about solving a business problem.
And thank you to all of the Blueline associates who have contributed directly and indirectly to our client’s successes. I plan to dream really big about the next 10 years because now I know how capable you are.
On the occasion of this milestone, I’ve been reflecting about our business — where it has been and (even more exciting) where it is going.
Welcome to the Age of Simulation
Recently, I participated in a discussion about learning strategies with some very senior leaders from Xerox, AT&T, UPS, and Intercontinental Hotel Corporation. And it was interesting because though they weren’t able to agree on everything, there was one thing that they quickly came to consensus on: “in this environment we need to teach learners more, and faster than ever before.”
Consider that 47% of employees are going to be under the age of 35 by the end of 2013. Let’s think about that for a second. This is a brand new generation of learners with a whole different set of expectations. These folks grew up with Xbox, and they grew up with MMORPGs like World of Warcraft. They grew up with Zynga and other social games on Facebook.
What’s the common theme? This group of learners expects to be entertained.
In 25 years in the learning space, if I’ve learned anything it’s that the fastest way to engage learners is through simulation. Period. And now we have this huge demographic that will not only benefit from simulation but is demanding it, because they want to be entertained, and they expect to be put in the middle of the experience.
Games, E-sims, and Beyond
Ten years ago, when I founded Blueline, we pushed the envelope by designing Blueline Blueprint Learning Visuals and classroom based simulations, many of which looked and felt like board games. These innovations speed learning and increase retention and continue to bring unique value in response to business problems that demand face-to-face interactions between learners.
About seven years ago, “branching esimulations” went mainstream in response to traditional elearning solutions that were dull and failed to engage and energize the learner. In a typical branching esimulation, the learner is faced with a challenge — often in the form of dialog with a customer or an employee — and is asked to respond by selecting from one of three alternatives. Their choice leads to another challenge and more choices, “and so on and so on” just like the old Clairol commercials. The problem has been that these simulations are hard coded, and for large scale immersive applications, expensive to build, and all but impossible to maintain and update.
Today technology has made it possible for us to do so much more, and to deliver so much more value. We are developing branching simulations based on gaming engines with thousands of nodes guided by easily updated rules and probabilities. Close your eyes and imagine a scenario in which you are interacting with a video-based character using your voice… and that you can interact with that character for hours on end in an almost life-like free flowing dialog.
Think for a minute about the potential that brings. Now, open your eyes because that’s a reality today.
Imagine what I will be writing about ten years from today!