Archives for December 2011

Our Customers are Telling us They Want Blueline Innovation… but at a Lower Cost and with High Value.

We’ve been listening! Our customers are telling us they want Blueline innovation… but at a lower cost and with high value. We’ve borrowed a little bit of seasonal North Pole magic to make your wishes come true.

Today, we’re introducing lower cost-alternatives to Blueline custom training solutions. But we’ve got a few other surprises under the tree, including innovative methods for saving on travel costs, implementing mobile learning, and sharing training and communications resources.

Introducing a new suite of high-value, low-cost solutions from Blueline Simulations:

eBooks: The contemporary online elearning solution that can also be delivered via iOS, Android and Blackberry mobile devices.

Imagine your favorite interactive “magazine” format (e.g. CNN.com or the Wall Street Journal Online). As a learning and communication tool, these eBooks are incredibly effective… and are far more accepted by the new generation of learners than old school rapid development platforms like Captivate, Lectora and Articulate.

And the new technologies introduced in 2011 enable our team of developers to design eBooks that will run on all Apple iOS devices (iPhone, iPod Touch, and iPad), as well as Android devices and Blackberry’s new Playbook tablet.

In other words, it’s a single solution for a broadly distributed audience operating on multiple operating systems. The applications are endless, and we’d love to show you some of the innovative ways we’ve put eBooks to work for our clients.

Journey Maps: The simpler, faster, lower cost alternative to a Blueline Blueprint –when only a picture will do.

A Journey Map is a smaller, 11 x 17 rendering that visually depicts complex messages. By design, these highly flexible images can carry change messages quickly and efficiently through your organization over a variety of media. The icon-driven approach, simple timeline presentations, and short marketing-style copy have been proven to be the perfect combination when rendering complex systems with simplicity and emotional engagement.

The value of the Journey Map just keeps going: The primary design elements of the document can be isolated and delivered as individual graphics for use in other applications. For example, individual icons may be placed within explanatory documents in Word format, or used in online documents. Our clients have used the Journey Map elements to add context to their company intranet, employee handbooks, strategy presentations, internal communications branding, and more.

Virtual Instructor Led Training (VILT): Transform your classroom training into high-impact, virtual-instructor-led training online and save tens of thousands of dollars in travel costs.

At Blueline Simulations, VILT is much more than a “web meeting.” Today we are creating engaging, interactive learning events… while still saving time and money. We are exploring this new medium with:

•         Immersive story lines and passports

•         Collaborative team-based activities and assignments

•         Socratic discussions, remote synchronous role-plays and networking

•         Rich interactive debriefs

•         …and more.

Yes, it can be done. And when it all comes together, it is a thing of beauty.

Want to learn more about how cost effective it is to make learning a competitive advantage for your business? Call the talent management experts at Blueline Simulations today!

“Maps to Go” We’ve Pioneered an Exciting New Application for our Signature Blueprint Learning Tools!

Just ask our clients — Blueline’s signature Blueprint Learning Visuals are incredibly powerful tools for driving change and engaging audiences. But many clients have been asking for a simpler, faster, less expensive alternative to visually depict complex messages. Introducing the newest category in Blueline’s solution suite: the Journey Map.

Whereas Blueprints are designed as concentrated learning experiences, Journey Maps are built to move. A Journey Map is a smaller, 11 x 17 rendering that visually depicts complex messages. By design, these highly flexible images can carry change messages quickly and efficiently through your organization over a variety of media. The icon-driven approach, simple timeline presentations, and short marketing-style copy have been proven to be the perfect combination when rendering complex systems with simplicity and emotional engagement.

Our clients immediately recognize the Journey Map’s unique ability to deliver important messages with power and retention.  And what they discover soon after is that it can also be used as a cognitive organizer, with a series of images and icons that can be repurposed to create continuity across other applications – from the company intranet, to employee handbooks, to strategy presentations, to internal communications branding.

From collaborative “napkin sketch” to professional rendering to multiple applications, the Journey Map is an incredibly adaptive tool that keeps delivering value.

When creating a Journey Map, our Art Director and master artists collaborate with our clients through a simple three-step process that speeds development and keeps costs low:

  1. An initial “napkin sketch,” developed in collaboration with you. We will facilitate the process in which we help you render your strategic messages in a rough, metaphorical format.
  2. A first draft of the full image in highly polished Adobe Illustrator format (also known as “vector art”), accompanied by the copy messages.
  3. A final rendering, with individual icons and image elements isolated for you to apply to other communications.

    The visual approach to the journey maps have proven to be effective in rendering robust information in an accessible, graphical format.

Every Journey Map visual meets the highest quality standards:

  1. It is a colorful and dynamic visual, graphically consistent with other solutions developed by Blueline.
  2. The document will be formatted with “tabloid” dimensions of 11 x 17 inches, and delivered in PDF format. (Upon request, we can also deliver the document in Photoshop, EPS, JPEG or other graphic formats.)
  3. The primary design elements of the document will be isolated and delivered as individual graphics for use in other applications. (For example, individual icons may be placed within explanatory documents in Word format, or used in online documents.)

You may be squinting to view the details of the Journey Maps depicted here. (See how engaging the approach is?) We’d love to give you a much closer look… and help you envision how your critical, strategic messages can be rendered in a highly engaging narrative/metaphorical format. Give me a call today, and I’ll tell you how.