Sales & Marketing

Does Your Pharma Sales Model Need a Booster Shot?

The pharmaceutical marketplace is evolving in fundamental ways – perhaps at a pace more rapid than any other B2B industry. In our work with some of the world’s largest pharmaceutical companies, we’re seeing the transformation first hand. What’s changing? Business models, decision-makers, reimbursement models, access to information, buyer profiles… the list is long. So long,…

How does the optional PeopleSIM™ Supportive Selling simulation extend the learning beyond the classroom?

Using the PeopleSIMTM platform, our team of engineers has endeavored to create a sales experience that feels so real that your sales people will swear that they are interacting with a live customer via web conference technology. Imagine giving your learners the opportunity to hone their sales skills anytime, anywhere through simulation technology perfected through…

How does pairing a Blueline Blueprint™ Learning Visual with the latest tablet technology enhance the Supportive Selling Training System?

It’s a game changer. It delivers a fun, highly competitive immersive classroom-based experience. Imagine a room full of tables with four or five learners each, sitting around dramatic 36” X 50” graphics that quickly engage each learner’s unique learning style by inviting them to dig deep into rich visual metaphors and data, trade personal experiences,…

How does Supportive Selling relate to needs-based sales models?

Tell us a little bit about the Supportive Selling sales process. Most sales organizations have already embraced a needs-based selling framework like SPIN. How does Supportive Selling relate to other needs-based sales models? The standard for needs-based selling was set by Neil Rackham in the groundbreaking research that led to the SPIN Selling framework. Dr.…

Questions about the learning innovations that are shaping 2015?  Blueline has the answers. 

New technologies are making it possible to create incredibly immersive learning solutions at a price point that wasn’t imaginable just a few years ago. For example, a Fortune 100 wireless carrier needed an immersive simulation with integrated social media to onboard and encourage networking among new Sales Representatives. Because retail and wireless change so often and…

Has an evolving marketplace required a change in your sales model?

Your marketplace is changing in fundamental ways. Your customer’s business model has changed.  The decision makers have changed.  Not surprisingly, the sales model that you and your competitors have relied on for decades is no longer delivering the results you need.  You aren’t sure that you even need a sales force anymore.  But there are…

How are you going to help a new generation of sales professionals to succeed?

Dale Olsen’s latest book explores the practices that differentiate today’s top sales professionals. But acquiring knowledge of these breakthrough techniques is just the beginning. How are you going to quickly and effectively build the skills needed to consistently apply these practices? Click to determine whether your organization is ready to embrace this new sales model,…

What do you do when your sales model no longer works?

Your marketplace is changing in fundamental ways. Your customer’s business model has changed.  The decision makers have changed.  Not surprisingly, the sales model that you and your competitors have relied on for decades is no longer delivering the results you need.  You aren’t sure that you even need a sales force anymore.  But there are…

Onboarding Sales Professionals with Online Simulation

In a previous blog, I described how we created an award winning onboarding experience for the legendary consulting firm: Booz Allen Hamilton. And in the one prior to that, I outlined our secret recipe. (If you missed that blog you may want to take a look now, because I’m going to showcase new ways to…

Challenger Sale: Selling With Insight

I am very proud to say that I was taught SPIN Selling by the pioneer of that method, Neil Rackham himself. That was nearly 25 years ago, and since then I have dedicated my professional life to uncovering my customers’ unique needs and solving challenges for them; and to teaching others to do the same.…