Business Transformation

Does Your Pharma Sales Model Need a Booster Shot?

The pharmaceutical marketplace is evolving in fundamental ways – perhaps at a pace more rapid than any other B2B industry. In our work with some of the world’s largest pharmaceutical companies, we’re seeing the transformation first hand. What’s changing? Business models, decision-makers, reimbursement models, access to information, buyer profiles… the list is long. So long,…

If a Picture is Worth a Thousand Words – at 30 frames per second, a video is worth 108,000,000 words per minute.

At Blueline Simulations we know the power of strong visual images – in fact, our highly successful Learning Blueprints are built on compelling visuals. Several months ago, we discussed how telestrations focus exactly on the ideas being communicated, helping the audience to clearly understand the key messages – in one viewing. We have developed a…

Facing a business transformation? Blueline is in your future!

Change creates uncertainty – causing fear and confusion and hurting productivity.  A clearly defined message and communication strategy can dispel doubts and facilitate alignment.  Learn how Blueline supported innovation initiatives at a Fortune 50 Healthcare Company using proven planning and communication strategies. The outcomes are best summarized by the head of the organization who opined:…

LOOK! WE’RE IN THE WALL STREET JOURNAL! (KIND OF)

I was talking with a client recently and we were discussing the powerful impact successful change strategies can have on an organization.  We were both sharing our continued surprise at how simple strategies can have such far reaching impact.  Even though we have both seen and experienced it many times it is still delightful to…

Challenger Sale: Selling With Insight

I am very proud to say that I was taught SPIN Selling by the pioneer of that method, Neil Rackham himself. That was nearly 25 years ago, and since then I have dedicated my professional life to uncovering my customers’ unique needs and solving challenges for them; and to teaching others to do the same.…

Going Mobile: Learning’s New Holy Grail?

In a short time, our world has changed. We now have the ability to create interactive elearning content and publish it on mobile devices, including iPhones, using HTML5.  Within a few months I am absolutely confident that Blueline’s designers will be able to distribute our award-winning computer based elearning and esimulations via every mobile device…

Newsflash: The Process Doesn’t Revolve around You

You would be surprised – or maybe you wouldn’t – by how many people in your organization don’t understand how the organization accomplishes its work. To be honest, it used to surprise us. We would run learning programs on a topic, like say, financial acumen, and it would never fail: People in the accounting department…

LOOK! WE’RE IN THE WALL STREET JOURNAL! (KIND OF)

A process for collaborative change: Blueline Simulations’ “Voice of the Customer.” 1. Listen first. A series of stakeholder interviews reveals prevailing biases and mental models. 2. Build a straw man. We propose a design that, significantly, is informed explicitly by the client’s own words. 3. Tell the story. We record a webinar and interim report…