Blog Archives

Is Working Memory Capacity the Real Reason Why Sales Training Fails?

June 16, 2011
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Is Working Memory Capacity the Real Reason Why Sales Training Fails?

Salespeople know they should listen more than they talk and if you ask them, they can rapidly list the steps in your selling process.  Yet when they are in front of a client they almost always talk too much and fail to execute properly on the steps in your selling process. Recent neuroscience research...

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Brain Research on Test Taking Strategies: There is no such thing as a naturally bad test taker — True!

February 17, 2011
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Scientists have mapped the entire human genome and there is no gene for test taking – so no one is naturally bad at it. However, researchers have shown that if a student believes they are a naturally bad test taker or for any other reason fears the test, their brain will engage the fight...

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Brain Research on Intelligence and Working Memory: IQ is fixed by the age of 15 — Myth:

February 10, 2011
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Researchers often break total intelligence into two categories. The first they call Fluid Intelligence or IQ, which is your raw ability to perceive relationships, reason and solve problems independent of any specific experience or education. The second is the sum total of everything you have experienced and learned. This is often called Crystallized Intelligence....

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Motivation Theory: Offering cash payments for good test scores improves learning outcomes – Myth!

February 3, 2011
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Offering cash payments or gift certificates for good grades actually decreases learning outcomes in the long run, and often encourages cheating. This is especially true for courses in technical subjects or mathematics. A few research studies have shown that cash payments produce a limited improvement in behaviors that are easy for the student –...

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Improves Learning Outcomes – Myth

January 27, 2011
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If you recall my post last week…over the next weeks we are uncovering myths. Here is the first one: Learning Styles – Myth: The latest research shows that trying to match instructional strategies to an individual’s learning style (verbal, visual, kinesthetic) is ineffective. In fact there is almost no support for thinking that learning...

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Can You Spot the Myths?

January 20, 2011
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Which of the following ideas are myths and which are true? Learning Styles The latest research shows that teaching learners about learning styles and trying to match instructional strategies to an individual’s learning style (verbal, visual, kinesthetic) improves learning outcomes. Motivation The latest research shows that offering cash payment or other valuable extrinsic rewards for...

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