Our previous blog introduced Blueline Simulations’ full immersion approach to learning – where we take people out of the office and into the field to make real-life connections to big ideas that work.
We’ve taken a global biotech sales firm to Disney, Starbucks and an Apple store to explore engaging customer experiences. The client described the insights gleaned as “revolutionary.”
And we built an Innovation Tour of San Francisco for a global manufacturing firm, where executives were immersed in the world of Silicon Valley at places such as Google, Frog Design, Oracle and even the San Francisco Museum of Modern Art. The organization’s CEO called it “one of the most meaningful, valuable learning experiences of my career.”
Jarring? Yes. Insightful? Even more so. And there are four keys to making such experiences work:
- Define the target. Don’t start with, “Let’s go to the Magic Kingdom!” Instead, define the pressing business challenge, and then identify organizations that have something valuable to bring to that conversation.
- Get lateral. Theorist Edward de Bono describes lateral leaps as a key capability for breakthrough thinking. Lateral thoughts happen when we connect one idea to another seemingly unrelated one. In building immersive experiences, we identify organizations that are very similar to our clients and others that are dissimilar to create a productively disorienting lateral leap. That’s how a group of manufacturers found themselves exploring abstract paintings at the San Francisco Museum of Art and how pharmaceutical executives found themselves in line at an Apple Genius Bar to engage customer service around issues with their iPods.
- Play it cool. Because the mind is most engaged when at play, we’re purposeful about building a “cool” factor into our immersive learning experiences. Wouldn’t you love to visit Google or hang out at Disney’s Epcot for a day in the name of learning? Of course you would, and so would your employees.
- Connect it back. Critical conversations must happen for the immersive experience to produce organizational change. So what, exactly, did that afternoon at Starbucks say to you? What did you notice, see, hear, smell, experience… and what principles behind those experiences can deliver value at our (very different) organization? These facilitated conversations are the genesis of true organizational transformation.
Ready to step out of the office and change the way you and your employees view your world? Contact the learning experts at Blueline Simulations. We’ll build a transformative, immersive learning experience that delivers on your unique learning objectives – making real-life connections to big ideas that work.
I also invite you to contact us to learn more about any of our custom classroom simulations, Blueline Blueprint™ learning visuals or other innovative delivery methods that have been generating notable business results in leading organizations worldwide for more than 13 years.