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Training doesn’t happen in a vacuum, the success of a training program depends on more than just a good design. Stakeholder commitment and buy-in is critical. Many a well-designed program rests on the dust heap of organizational training because it turned out a critical stakeholder wasn’t onboard. Ensuring stakeholder buy-in is even more vital when a training program is part of an organizational change effort.

Over the last several years we have refined a process that we refer to as Blueline’s Voice of the Business Process.  We utilize this approach in our data gathering on new projects rather than just onsite meetings with subject matter experts. It has allowed us to not only gain deeper insights into learner needs and content, but also create greater commitment and buy-in across a broad range of stakeholders.

At the core of our Voice of the Business Process, are one-on-one phone interviews with a broad representative sample of all key stakeholder groups. These interviews represent a small time investment of typically 45-60 minutes for the stakeholder. It also allows us to get input from a greater number of people than with a typical on-site data gathering session.

We then analyze these interviews for key themes, needs and insights, and prepare a findings/recommendations report. We’ve found that we typically uncover new needs or areas of concern that dramatically impact the training or communication design.

Recently, we were called in to develop training to “help users embrace” a recently implemented software system. The current assessment was that people didn’t understand the system’s capabilities or how it could make their life easier. This new system affected several different functions and departments and changed how they shared information. We recommended that we start the engagement with our Voice of the Business Process.

Through the process of conducting over 50 interviews, it became clear that “understanding how to use the software” was not the greatest need. People didn’t have a clear understanding of the business process that they were engaged in. Everyone we spoke to was dedicated, hard working, and committed to the organization’s success, but they were each limited by a narrow view of their work.

This along with some other themes uncovered during the Voice of the Business Process led the project leaders and us to conclude that a very different approach than what they had originally imagined was needed. The ultimate solution leveraged a Blueline Blueprint™ to provide a big picture understanding of the business needs and the roles various functions played in the process, along with just-in-time video tutorials on the software functions to provide the needs skills.

While one department sponsored and initially championed the training initiative, the use of the Voice of the Business Process enabled stakeholders across many functions to take ownership for the ultimate solution. In fact, the largest initial rollout of the training was by one of those other departments at their annual off-site meeting. Want to learn how Blueline’s Voice of the Business Process can help us to drive results at your company?  Give us a call.

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