Gamification – It’s More Than Keeping Score.

As our previous posts have alluded to, gamification is the current hot topic in training.  And there is real power in well-designed, effective gamification in other aspects of life, as David Hutchens mentioned last week. Many people are now discovering the power of gamification combined with social networking to make positive changes to their weight and health through apps like LoseIt, and Fitocracy. Even insurance companies are developing apps to take advantage of the power, such as UnitedHealth Group’s OptumizeMe, an app that allows people to participate in fitness-related contests with their friends.

Building an effective game or engaging training experience that uses game elements is more than just adding score keeping, and challenges. Jesse Schell in his book, The Art of Game Design. A Book of Lenses, suggests that effective game design is all about creating an engaging experience – one that draws players in and that they would want to repeat. As training designers we need to consider not “what game elements can I add,” but what will make this experience memorable, unique and engaging. After all, retention of the experience (and thus the learning) is the real goal.

As David mentioned in his post, at Blueline Simulations, we combine the elements of play, competition, and feedback to enrich our designs. We enhance the power of these elements by placing them within unique visual and story contexts to make them both more engaging and memorable. Whether it is a one-of-a-kind Blueline Blueprint ™ (learning visual), rich with visual metaphor and client specific detail, or one of our custom eSimulations, the story and content always come first. They provide the context, rationale and “stickiness” that bring the training to life and make it effective at generating results.

Give us a call, and we’ll explore not just how to gamify your learning programs, but how to build engaging experiences that change behavior and get business results.

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